Search results for "ulkoinen tiedotus"

Yritysblogi organisaation ulkoisessa viestinnässä

2008

Kuntalaisviestinnän tehtävät ja niiden toteutuminen : tutkimus kaupunkilaisten käsityksistä Jyväskylän kaupungin kuntalaisviestinnästä

2005

Suhteellisen suhteetonta : näkemyksiä mediasuhteista ja lehdistötiedotteiden valinnasta maakuntalehdissä

2007

The role, the goal and the soul of professional public relations : developing a holistic model of PR professionalism

2016

This doctoral dissertation investigates PR professionalism and PR as a strategic expert function. The approach is phenomenographic and the research progresses through four phases: (1) building a conceptual framework, (2) conducting an interpretative study of concepts, (3) conducting semi-structured in-depth interviews among 37 Finnish PR experts, and (4) constructing a holistic model of PR professionalism. The interpretative study of concepts concludes that PR professionalism consists of expertise in management of identity, management of public sphere, and management of relationships, and its core values are respect, responsibility and reflexivity. The interview study outlines five differen…